Our story
TOOSHKAAR is a passionate advocate for the timeless art of weaving and embroidery that brings the Kashmiri shawl to life. Each piece is crafted by skilled artisans, meticulously combining the rich history of cashmere wool with intricate designs that echo the Persian mystics of the 14th century. These heirloom shawls embody generations of tradition, passed down with care and artistry.
As a family-owned business rooted in the breathtaking valley of Kashmir, TOOSHKAAR serves as a cultural bridge, connecting people around the world to the rich craft of local artisans. The brand is dedicated to sustaining traditional techniques and preserving the value of handicrafts.
Moreover, TOOSHKAAR believes in giving back. A portion of its revenue supports charitable initiatives focused on women’s empowerment, child education, art training centers, and the welfare of artisans, ensuring that the legacy of this beautiful craft continues to thrive.
As a family-owned business rooted in the breathtaking valley of Kashmir, TOOSHKAAR serves as a cultural bridge, connecting people around the world to the rich craft of local artisans. The brand is dedicated to sustaining traditional techniques and preserving the value of handicrafts.
Moreover, TOOSHKAAR believes in giving back. A portion of its revenue supports charitable initiatives focused on women’s empowerment, child education, art training centers, and the welfare of artisans, ensuring that the legacy of this beautiful craft continues to thrive.
The founder behind Tooshkaar
Why Tooshkaar exists, and where it is headed.
Sheikh Zaid Riyaz
Founder
“Pashmina is more than a fabric. It is a living art, and every shawl carries the hands and heritage of the artisans who made it. Our vision is to preserve that culture, to offer only what is authentic, and to give artisanal work the recognition it deserves. Tooshkaar exists to show the world what real luxury looks like: not a label, but patience, skill and truth in every thread.”
How a Tooshkaar shawl is made
Watch the work, from raw fibre to the finished piece.
Find the one that’s yours
